Media, Content, Devices: How To Make the Audience Loyal?
Currently, 30% of the new cell phones sold are smart devices with advanced
multimedia features. Against this backdrop, audiovisual productions use all
possible means to reach the audience and use the characteristics of the audience
to define innovative strategies for the most extensive broadcast of their content
and for audience loyalty. Moreover, they create new consumer patterns.
speakers:
María Concepción Ferreras - Country Manager Youtube - Google España / Mike Hudack - CEO - Blip.tv / Rosalía Lloret - Director Interactive Media - Spanish Radio and Television (RTVE) / Alex Martínez Roig - Director of Content - Digital Plus / Ángel Blasco - Director of Film and Unit Programs - Telefónica / Gonzalo Díe - Director of Planning and External Relations - Red.es
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Sala/Auditorium: Sala Roma
Formato/Format: Mesa Redonda
Contenido/Content: Audiovisual
Duración/Duration: 01:32:26
Fecha/Date: 17/11/2009
Idioma/Language: english
Visualizaciones/Views: 401
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Valoración: 2,74/5 ( 99 votos)
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