The Games We Get Caught Up In: Online Interactive Digital Entertainment and Digital Content Distribution

Interactive Digital Entertainment is the sector that better knows how to make the most out of the Net: online distribution, virtual worlds, players’ social networks, games on social networks, etc. There have been great examples of success and failure. Interactive Digital Entertainment on the Net: present or future? What are the trends of innovation? Do we understand the behaviour of the players/consumers? Online distribution worldwide accounted for 32.6% of the global videogame market in 2008, led by the Asia-Pacific
region where 43.5% of the videogame market revenue comes from online channels.

Speakers:
Víctor Ruiz - Director of Development - FX Interactive / Nils Henning - CCO and Owner - Bigpoint GmbH / Alexis Bonte - Co-Founder and CEO - eRepublik Labs / Alejandro Camino - Director of Marketing - Xbox Spain / Guillermo Velasco - Director of Sales and Marketing - Enne Enterntainment Studios / Thomas Lee - Senior Director of Business - Gamepot / Carlos Iglesias - Managing Director - Spanish Association of
Entertainment Software Distributors and Editors (ADESE).