Internet advertising saw 26.5% growth in 2008; however the sector faces some problems: lower unit cost, audience fragmentation, overpopulation of the media and the difficulties the media is going through. How to make the online media profitable, audience measurement…Standardization of online advertising measurement. Plus, the new structure of advertising agencies and the skills the new sector professionals must have will be analyzed.

Speakers:
Joshua Novick - CEO - Antevenio / Gustavo Nuñez - Managing Director - Nielsen Online / Salvador Carrillo - President - Mobile Marketing Association Spain / Juanjo Amorín - Managing Director - Medioson / Jaime del Toro - Internet Marketing Director - UNEDISA / José Domingo Gómez Castallo - Managing Director - Autocontrol / Arturo Marín - Managing Director - As.com / Javier Navarro - Vice-
President - IAB / Julio Alonso - Founder - Weblog SL.